How local rank tracking works, framed for agency operations.

The pipeline as agency operations

The five-step pipeline — define, grid, sample, archive, re-scan — is not just a measurement design; it is the operating procedure of the agency's local service. Each step has an owner, a decision and an artefact. Walked through below, step by step.

Define: intake

At intake, bind the client's Google Business Profile listing and choose the keyword set with the client present — keywords mirror customer language, and client sign-off prevents later disputes about what was measured. Artefact: the tracking brief.

Grid: market sizing

Configure the grid per client market: 7×7 over the core service area as a default, tighter for dense urban businesses, wider for service-area models. Freeze it, and record the design in the account notes. Artefact: the grid configuration.

Sample, archive, re-scan: operations

The tool samples Google per point and archives positions per keyword per date; the agency's job is to hold cadence — weekly for active campaigns, monthly for maintenance — and annotate the archive with shipped work. Artefact: the scan history, which becomes every future report.

The reporting step is a pipeline output

Coverage-map comparisons — current versus baseline — are generated from the archive, not assembled by hand. That is the operational argument for automation: LocalRank's scheduled scans and client-ready reports, from $29 per month per localrank.so, keep per-account operator time flat as the roster grows. Multi-site accounts extend the same pipeline per location — see the multi-location playbook — and tool alternatives are mapped on the comparison page.

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