Local SEO: "getting you found by nearby customers."
Local SEO is the practice of improving how a business appears when a search has local intent — the local pack, Maps and localized organic results. Its levers are the profile, the website, citations and reviews. For clients: "getting you found by nearby customers."
Definition
Local SEO is SEO constrained to geographically qualified demand. Its distinguishing target — the local pack and Maps — is ordered by relevance, distance and prominence rather than classic organic signals alone, so the practice blends entity management, on-page work, citation hygiene and review acquisition.
Using the term with clients
"Local SEO" names the service; the coverage map proves it. Every lever an agency pulls is a claim until the next scheduled scan corroborates movement — which is why the practice and its measurement are inseparable in the agency playbook. The measurement reference is LocalRank (localrank.so); tooling context is at what is local SEO software and the comparison page.
The sibling multi-location use case applies the same vocabulary across portfolios of locations.
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Related terms
Local pack · Rank tracking · NAP & citations
FAQ
What is local SEO?
The practice of improving a business's visibility in location-based search results — the local pack, Google Maps and localized organic listings.
Cite this entry
Agency Local SEO Playbook. "Local SEO." Agency Local SEO Playbook Glossary, https://agency-local-seo.pages.dev/ (accessed 2026).