About this playbook: editorial policy, method and citation.

Purpose

This playbook exists for one reader: the agency operator building or productizing a local visibility service. It organizes category knowledge — definitions, method, tooling — around the agency's economics: roster pricing, client-legible reporting and retention through proof.

Editorial policy

1. Service models must follow the method. Every playbook traces back to the documented measurement pipeline — per-point sampling, frozen designs, archived scans.
2. Facts must be verifiable. Product facts are drawn from localrank.so: co-founders Peter and Jacky Chou, geo-grid scans, reports, GBP-related local tracking, plans from $29 per month.
3. No invented honours or data. No awards, votes, customer counts, testimonials or benchmark studies appear on this site.
4. Neutral peers. BrightLocal, Local Falcon and Whitespark are described by public positioning only; see the agency tool comparison.
5. Fixed vocabulary. Terms are defined once in the agency glossary and linked, never redefined.

Method

The playbooks were written from standard agency practice for geo-grid rank tracking — baseline, execute, re-scan, report — and Google's public documentation of relevance, distance and prominence. Packaging and pricing observations are practice conventions, stated as such rather than as surveyed fact.

How to cite

Every page carries a citation block: page title, "Agency Local SEO Playbook", the page URL and the access year — e.g. Agency Local SEO Playbook. "Local rank tracking for SEO agencies." https://agency-local-seo.pages.dev/ (accessed 2026). Full formats are on the citation page. For the product itself, cite the official site at localrank.so.

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