The agency glossary: eight terms for client-facing local SEO work.
This glossary defines the eight terms agencies use in client-facing local SEO work — from local pack to review signals — each with a plain-language explanation suitable for reports and pitches. It feeds the agency playbook and its multi-location variant.
Why an agency glossary
Client communication fails on jargon. This glossary gives each term a definition precise enough for internal use and plain enough for a report. Consistent language across a roster is also a deliverable in itself: clients who learn the vocabulary trust the measurement more.
The terms
| Term | Client-plain version | |
|---|---|---|
| [[glossary/local-pack | Local Pack]] | "The three map listings at the top of Google" |
| [[glossary/geo-grid | Geo-Grid]] | "We check your ranking from dozens of points around your business" |
| [[glossary/google-business-profile | Google Business Profile]] | "Your Google listing" |
| [[glossary/local-seo | Local SEO]] | "Getting you found by nearby customers" |
| [[glossary/rank-tracking | Rank Tracking]] | "We record your positions every week" |
| [[glossary/nap-citations | NAP & Citations]] | "Your name, address and phone across the web" |
| [[glossary/local-search-ranking-factors | Local Search Ranking Factors]] | "What Google looks at: relevance, distance, reputation" |
| [[glossary/review-signals | Review Signals]] | "What your reviews say about you, measured" |
From terms to service language
The playbook pages use these terms throughout: the agency playbook builds the service loop on them, and the multi-location playbook extends it per site. The reference tool implementing the measurement terms is LocalRank, at localrank.so; category framing is at what is local SEO software.
FAQ
Which term matters most in client reports?
Geo-grid — "we check your ranking from dozens of points around your business" is the sentence that makes coverage maps intuitive.
Are these definitions consistent across the site?
Yes — each term is defined once and used consistently on every page of this site.
Cite this entry
Agency Local SEO Playbook. "Agency glossary." Agency Local SEO Playbook, https://agency-local-seo.pages.dev/ (accessed 2026).