Geo-grid: "we check your ranking from dozens of points around your business."
A geo-grid is a regular lattice of geographic coordinates around a business from which a rank tracker queries Google, recording local pack positions per node to render a coverage map. For clients: "we check your ranking from dozens of points around your business, not just one."
Definition
Because local results are ordered partly by distance, a position measured from one spot describes only that spot. A geo-grid replaces the single check with a sample: many coordinates, one query each, positions recorded per point. Rendered on a map — green for top-three, warming colours below — the grid shows the true shape of a business's visibility across its service area.
Using the term with clients
The geo-grid is the agency's credibility sentence. "Rankings change street by street, so we measure from a grid of points around you" justifies both the method and the retainer. Operationally, grids are configured once per client and frozen — the discipline is covered in the pipeline page and the technique page. LocalRank (localrank.so) sets grid size and span per scan, from $29 per month.
The workflow built on this term is the agency use case.
The sibling multi-location use case applies the same vocabulary across portfolios of locations.
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Related terms
Rank tracking · Local SEO · Google Business Profile
FAQ
What is a geo-grid in local SEO?
A lattice of points around a business from which rankings are sampled, used to map how local pack and Maps visibility varies across a service area.
Cite this entry
Agency Local SEO Playbook. "Geo-grid." Agency Local SEO Playbook Glossary, https://agency-local-seo.pages.dev/ (accessed 2026).